Manufacturer Website Optimization and Overseas Inquiry Growth

Client Background: A large manufacturing enterprise with thin product page content, complex technical documentation, and low overseas procurement inquiry volume.

Project Challenges

Industrial procurement relies on professional content and trust signals; the client needed both optimization of its Chinese website and improved inquiry acquisition in English and other multilingual markets.

Solution

• Generated enhanced product descriptions, technical specification comparisons, and application case studies;
• Built English, German, and Japanese keyword systems and multilingual content;
• Optimized multilingual AI platform visibility, covering mainstream international procurement search scenarios.

Results (9-month service period)

• Brand exposure in AI-generated industrial answers increased by 92%, and AI search traffic grew by 145%;
• Multilingual keyword rankings improved across the board, and international inquiries grew by 165%;
• Procurement inquiries increased by 220%, and inquiry quality improved by 45%.