Full-Site Marketing Optimization for a B2B Corporate Website

Client Background: A business services firm with an outdated website architecture and insufficiently professional content, struggling to generate online sales leads.

Project Challenges

B2B purchasing decisions involve long cycles and multiple stakeholders, so the website must both capture search traffic and support trust-building and lead conversion.

Solution

• Technical architecture upgrade: comprehensive optimization of load speed, mobile responsiveness, and information architecture;
• Analysis of the B2B purchasing decision process, producing industry-expert content and case studies;
• Building a lead scoring and nurturing mechanism to convert content traffic into sales leads.

Results (12-month service period)

• Brand visibility in AI-generated answers increased by 98%, and AI search traffic grew by 160%;
• Organic search traffic increased by 310%;
• Sales leads grew by 215%.